Writing a business plan is like running; you always feel better
when you’ve finished!
Writing a business plan can be tortuous
for entrepreneurs, getting us to sit for hours on end is an activity at the
antithesis of our core. Naturally we like to wing-it. For us, we feel that since
we are running the ship, and all the plans and know-how’s are in our heads, why
must we spend the time to put it down on paper? Yet, developing a business plan
is one of the most important exercises a business owner can do; it forces us to
think thru the minefields before stepping on a landmine.
Here are some tips, this is not meant to
be a step-by-step “how-to”, but it should serve a catalyst to encourage you to
take a pen to paper and draft up a plan.
1.
Don’t put it off
Most business owners will only start to
draft up a plan only when the bank or investors have asked for one. If you wait
until then, chances are you’ve shown the investors that you are not fully prepared
to accept their money and that you are not serious about your venture.
2.
The Master Cash Flow
Cash flows are one of the most important
components to the plan and they can be the most time consuming. Your Excel
skills may be dismal and it may have been eons since you’ve taken an accounting
class, but lacking the expertise to develop a cash flow isn’t a reason not to
do it, that actually means you need a cash flow even that much more.
Here’s a tip; place a project on
Guru.com; there are plenty of talented freelancers on Guru who can help you
develop your cash flow for a few hundred dollars. Years ago I met a phenomenal
freelancer on Guru, she has her BA from Harvard and went to business school at
Stanford. Over the years she has developed many of cash flows for me and during
that time she’s saved me plenty of heartaches.
3.
Growth projections
Your projections have to be conservative
in order for you to defend them. As my father would say, “take your projections,
cut them in half, and then cut them in half again, then again”. There is much
truth in that. The projections must be conservative in order for you to defend
them.
4.
Your Team
Chances are your idea and vision will
not sell investors. Investors invest in people, not ideas. You and your team
will. Who do you have on your team? Think about developing a high caliber Board
of Directors who can stand behind your idea, who love start-ups and who can
open their network of contacts to you.
5.
It’s not as bad as you think
Really, creating a business plan is not
as hard as you think; it doesn’t have to be a doctoral thesis or a novel. Many
books have been written to help guide you and software programs will take you
step-by-step thru the process (check out Business Plan Pro).
6.
Fluffy vague goals
Leave out hyperbole and hype about being
the best. The business plan isn’t meant to be subjective. Keep in mind, the
objective of your plan is to point out specific dates, management roles and
responsibilities, budgets and milestones.
AFTERTHOUGHT: Creating a
business plan is similar to running, I can’t say that I thoroughly enjoy
running, although I run or workout almost every day, I do it because I love how
it makes me feel when I am finished. I have always felt better after a run, and
you will feel better after drafting your business plan.
Good luck